How To Create A Reseller Agreement (+Free Templates) In Minutes?

Tired of complicated reseller agreements? Let’s fix that!

If it’s a software reseller agreement, an exclusive reseller agreement, or a non-exclusive reseller agreement, there’s always that worry: Did I cover everything? Is this legally sound?

But what if you could skip the stress and get a professionally structured reseller agreement template in minutes?

That’s exactly what Draaft does for you. It’s not just another document platform—it’s your shortcut to hassle-free document creation within minutes. With ready-made, customizable templates, Draaft helps you create professional reseller agreements without confusion or delays.

Why waste hours figuring out legal jargon when you can generate a solid agreement effortlessly? Stick with me—I’ll show you exactly how to do it, step by step!

What is a Reseller Agreement?

A reseller agreement is a legal contract between two parties—one that makes the product and another that sells it. It’s not just a simple “buy and sell” deal. It defines who owns what, who gets paid, and what happens if things go wrong.

Think of it like this: Imagine you own a bakery but don’t have a storefront. You team up with a café that sells your pastries under your brand. A reseller agreement is what ensures your partnership is clear—how much they pay you, whether they can use your brand name, and what happens if they stop selling your products.

It can cover software, physical goods, or even services, depending on what’s being resold. Without this agreement, misunderstandings, pricing disputes, or legal issues can arise.

What Are the Benefits of a Reseller Agreement?

A reseller agreement isn’t just a contract—it’s a profit-protecting, brand-securing business tool. Here is why it’s essential:

Maximizes Profit Retention: Companies with clear reseller agreements see 20–30% higher profit margins by preventing price undercutting and ensuring fair market value.

Safeguards Brand Integrity: Over 50% of businesses face brand misuse from unauthorized sellers. A reseller agreement enforces trademark use, keeping your brand reputation intact.

Ensures a Seamless Customer Experience: A study found 73% of customers stay loyal to brands with consistent pricing and service. Clear reseller terms ensure uniform warranties and after-sales support.

Prevents Market Saturation: Uncontrolled resellers can devalue products by up to 40%. Setting exclusive or non-exclusive rights keeps competition balanced and sales strong.

So, these are the key benefits of reseller agreements.

When Can You Use a Reseller Agreement?

Here are the top four scenarios where it’s essential, backed by real stats:

1. Expanding into New Markets

📊 Over 76% of companies that enter new markets through resellers see faster adoption compared to direct selling.
How? This agreement enables you to tap into new regions through local partners, reducing market entry costs and ensuring brand compliance.

2. Managing Multiple Sales Partners

📊 63% of businesses using structured reseller agreements report better pricing control and fewer conflicts.
How? It helps prevent price undercutting, ensures fair competition, and defines clear commission structures, maintaining a healthy reseller network.

3. Selling Software or Digital Products

📊 By 2027, the global software resale market is expected to grow at a CAGR of 8.5%, increasing demand for structured reseller partnerships.
How? This agreement clarifies licensing terms, pricing models, and revenue-sharing rules, ensuring compliance and profitability.

4. Offering Exclusive or Limited Distribution Rights

📊 Exclusive resellers generate 45% higher revenue per product than non-exclusive sellers due to reduced competition.
How? This agreement prevents unauthorized sellers, strengthens brand positioning, and guarantees dedicated market coverage.

These are the common use cases of this agreement.

4 Powerful Types of Reseller Agreements You Should Know

Not all reseller agreements work the same way. The right one depends on how much control you want over pricing, distribution, and brand reputation. Let’s check the four key types with real-world impact!

1. Exclusive Reseller Agreement – Control & Brand Loyalty

📊 Brands using exclusive resellers see a 35% boost in loyalty and consistent pricing.
What it means: You grant one reseller the sole right to sell your product in a specific region or market. This ensures strong brand positioning, but limits your market reach.

💡 Best for: High-end or niche products where brand image and pricing control matter most.

2. Non-Exclusive Reseller Agreement – Scale Without Limits

📊 85% of global tech companies use non-exclusive agreements to expand faster.
What it means: Multiple resellers can sell your product, helping you grow quickly. While you gain reach, you may sacrifice price control and brand consistency.

💡 Best for: Businesses aiming for aggressive market expansion with multiple sales channels.

3. Value-Added Reseller (VAR) Agreement – Customization = More Sales

📊 40% of enterprise software sales happen through VARs offering tailored solutions.
What it means: Your reseller doesn’t just sell your product—they enhance it. Whether bundling software with extra services or modifying hardware, they add value for customers.

💡 Best for: Tech and software industries where customization makes a difference.

4. Tiered Reseller Agreement – Reward Performance & Drive Sales

📊 Businesses using tiered resellers see a 50% boost in efficiency and motivation.
What it means: You categorize resellers (Gold, Silver, Bronze) based on sales volume. Higher-tier resellers get bigger discounts, marketing support, or better commissions.

💡 Best for: Businesses looking to create a competitive reseller ecosystem with performance-based incentives.

If you want full control, go exclusive. If fast growth is the goal, non-exclusive is best. Need customized sales? VARs are the answer. And if you want to reward top sellers, a tiered model works.

Pick the model that aligns with your business strategy, and watch your reseller partnerships thrive!

How to Write a Reseller Agreement in 7 Steps?

If you need a Reseller agreement template or want to create one from scratch, here is a step-by-step guide to help you.

1. Identify the Parties

Start by clearly stating who is involved in the agreement.

✅ Supplier: The company providing the product or service.
✅ Reseller: The business or individual authorized to sell it.

📌 Example: “This Software reseller agreement is between ABC Tech (Supplier) and XYZ Distributors (Reseller), effective from [date].”

2. Define What Can Be Sold

Make sure the reseller knows exactly what they can sell and under what conditions.

✅ Product or Service Details: List all included items.
✅ Exclusive vs. Non-Exclusive Rights: Will they be the only reseller in a region?
✅ Pricing & Discounts: Wholesale prices, minimum orders, and possible bulk discounts.

📌 Example: “Under this Exclusive reseller agreement, XYZ Distributors has the sole right to sell ABC Tech’s software in Texas.”

3. Set Marketing & Branding Rules

Resellers represent your brand, so set clear guidelines.

✅ Marketing Guidelines: Can they use your logo and branding?
✅ Online vs. Offline Sales: Can they sell on platforms like Amazon?
✅ Minimum Pricing Rules: Prevent price wars that devalue your product.

📌 Example: “As per this Product reseller agreement, the reseller cannot modify ABC Tech’s branding or offer discounts below the agreed price.”

4. Payment & Commission Terms

Ensure smooth transactions by defining payment rules.

✅ Payment Method & Schedule: When and how will payments be made?
✅ Commission Structure: If applicable, how much will they earn per sale?
✅ Late Payment Penalties: What happens if payments are delayed?

📌 Example: “Payments must be made within 30 days. Late payments incur a 2% penalty per month.”

5. Liability & Dispute Resolution

Avoid legal troubles by addressing risks.

✅ Return & Refund Policy: What happens with unsold stock?
✅ Liability Limits: Who is responsible for product defects?
✅ Dispute Resolution: Where and how will disputes be settled?

📌 Example: “This Reseller agreement terms and conditions state that disputes will be resolved via arbitration in California.”

6. Agreement Duration & Termination

Decide how long the agreement will last and how to end it.

✅ Duration: Is it for one year, two years, or ongoing?
✅ Termination Rules: Can either party exit with 30 days’ notice?
✅ Renewal Terms: Will it auto-renew unless canceled?

📌 Example: “This International reseller agreement is valid for 12 months and renews automatically unless terminated in writing.”

7. Finalize & Sign

Make it official!

✅ Review & Proofread: Ensure all terms are correct.
✅ Get Legal Approval: Consult a lawyer if needed.
✅ Sign & Store Copies: Both parties must keep a signed copy.

📌 Need a quick Reseller contract sample? Download a Reseller agreement PDF from Draaft, an all-in-one platform for easy document creation!

Reseller Agreement FAQs

1. How to draft a reseller agreement template?

To draft an agreement template:

Define the scope, terms, and pricing clearly.
Include clauses on payment, termination, and exclusivity.
Ensure legal compliance and get it reviewed by a professional.

2. What are the key terms in a software reseller agreement?

This agreement should include:

Licensing rights and restrictions.
Payment structure and commission details.
Support and maintenance obligations.

3. What are the benefits of an exclusive reseller agreement?

Common benefits of this agreement:

Reduces market competition for the reseller.
Provides better pricing and support from suppliers.
Strengthens brand positioning in a specific region.

4. How does a non-exclusive reseller agreement work?

This agreement works:

Allows multiple resellers to distribute the same product.
Increases market reach for the supplier.
Encourages competition among resellers.

5. What should be included in a product reseller agreement?

It must cover:

Pricing structure and payment terms.
Minimum sales commitments and performance expectations.
Return policies and warranty details.

6. Where can I find a reseller agreement PDF sample?

To find a reseller agreement PDF sample:

Check online legal platforms offering templates.
Visit business contract libraries or supplier websites.
Use Draaft, an all-in-one document creation platform.

7. What essential clauses are in a reseller contract sample?

A reseller contract sample should include:

Territory and distribution rights.
Marketing and branding guidelines.
Dispute resolution and termination policies.

8. What are important reseller agreement terms and conditions?

Key terms and conditions are:

Licensing, pricing, and payment structure.
Intellectual property and confidentiality clauses.
Termination and liability limitations.

9. How to create a white label reseller agreement?

To create a white label reseller agreement:

Define branding, pricing, and marketing rights.
Ensure no direct association with the original supplier.
Set guidelines for product modifications and support.

10. What are the legal considerations in an international reseller agreement?

The legal considerations are:

Consider tax laws and import regulations.
Address currency exchange and payment terms.
Ensure compliance with international trade laws.

Need a Fast and Reliable Way to Create a Reseller Agreement?

If you’re looking for a quick and hassle-free way to draft a reseller agreement, Draaft is the perfect solution. It’s an all-in-one platform designed to help you create professional documents in just minutes—no legal complexities, no stress.

Why Choose Draaft for All Document Creation?

Ready-Made Templates – Skip the hard work. Choose a template and customize it easily.
Beginner-Friendly – No legal expertise needed. Simple, and guided document creation.
Time-Saving – Generate agreements quickly without spending hours on drafting.
Legally Sound – Stay compliant with up-to-date, professional templates.
Cost-Effective – Get high-quality contracts without expensive legal fees.

Draaft takes the hassle out of contract creation. Whether you need reseller agreements or any other business documents, try Draaft today and simplify your paperwork!